Hello! I’m Ella.

I am a visual communication designer driven by the belief that design can and should create positive social change. Currently, as a Lead Designer, I’ve expanded my focus from individual execution to strategic oversight. This role has taught me that the most impactful designs come from a place of radical empathy, not just for the end-user, but for the team creating the solution.

I pride myself on being conscientious and approachable, having learned through my role as a Lead Designer that the most effective solutions to real-world problems are born from a culture of clear communication and genuine support.

Testimonials

Grace - Senior Advisor on same team

I worked with Ella for over a year across several projects, and was always impressed her positive attitude and quick turnarounds. Thanks to Ella, we were able to transform dense regulatory information into user-friendly resources, with a logical flow, easily navigable format, and inviting appearance.
Ella is skilled across a variety of programs and styles. She has a great eye for creative design and always ensures it’s appropriate for the intended audience and matches the brief. Would not hesitate to work with her again!

Libby - Advisor on same team

Ella and I have worked together over the last year on a number of projects, including marketing and product development, for which Ella’s expertise was invaluable. Ella has proven time and again her ability to understand the end user. Pairing her human-centred and service design skills with her graphic design skills to deliver fantastic end results. Ella has an excellent eye for design and she is always quick to deliver without compromising on quality. She is a joy to collaborate with.

Krystle - Senior Service Designer on same team

I worked with her for about two and half years at New Zealand Food Safety (a branch of MPI). We worked closely on guidance materials and other tools for our customers. She assisted in the user research and ideation phases of these projects. Ella is willing to try something new and work outside of her comfort zone (e.g. 'guirrella' user testing). She also anticipates what needs to be done and collaborates really well. Her visual designs are well done and she is happy to receive and implement feedback. She is thoughtful and has a great empathy for people.