Massey Orientation Guide

For the Massey Orientation Guide, I teamed up with a creative crew to build a survival manual that actually speaks the student language. We pushed the College of Creative Arts brand guidelines to their playful limits, using an electric, high-octane color palette to ensure no one misses the vital info.

The copy swaps corporate jargon for a conversational, "no-BS" tone, making everything from study tips to campus maps feel like advice from a friend rather than a lecture. It’s vibrant, loud, and designed to help first-years navigate the chaos of uni life with style.

Credits
Michael Kelly