Look & Feel guide

I led the development of a look and feel guide for the Exporter Regulatory Advice Service (ERAS) team. I ran workshops with the team to solidify the brand heart and brand voice.

This guide is now used internally and externally to provide guidance on the look and feel of resources created by ERAS. It also ensures that all ERAS resources meet the Ministry for Primary Industries Brand Identity standards.

“Ella has developed an ERAS brand so we have a slick, professional look and resources that are highly regarded by peers and customers alike.” Rebecca, team member

The guide

The workshops

I ran the interactive and engaging workshops with the team using Miro (online whiteboard).