MEGT Strategy publication

To launch MEGT’s transformative new strategy, I co-led the visual development of Broadening Horizons - a publication designed to inspire as much as inform. The challenge was to bridge the gap between a trusted heritage brand and a bold, forward-looking vision.

By utilizing a recurring motif of expanding circles, the design visualizes momentum, directional growth, and limitless progression. To anchor this vision in reality, I integrated the iconic MEGT "fans" as vibrant overlays on human-centric photography. This creates a powerful visual metaphor: the intersection of MEGT’s legacy and the bright futures of the apprentices and trainees they empower.

Credits
Kirsten Cavalida - Graphic Designer